To sell effectively it is crucial to understand the psychology of decision-making. Identifying where the customer is in their decision-making allows you to move them towards your solution.

In a competitive marketplace, knowing what separates your offerings from the competition's enables you to build value for your differentiators in the customer's eyes.

Your customer may have some purchasing criteria in mind. Quickly establishing what these are, make it easier to match them to your solution.

Selling is not telling – don't fall into the trap of being a talking brochure. Selling is a persuasion process that involves smart questioning and listening skills.

Don't 'demonstrate' but show how your offering meets clearly stated customer needs.

When is the best time to close? Smart sellers get few objections but should you meet one, we'll show you how to handle them effectively.

Suitable for

Anyone who operates in a retail environment where they have the opportunity to persuade and influence the consumer's purchasing decision.